VideoVenue

The Client's Challenge:

Lee is a businessman who just opened the doors of his own automotive maintenance and repair shop. Like many other business, he has invested the majority of his start-up capital on real estate and equipment. It is vital that Lee invest wisely to market and grow his business and become a leader in his industry.

Prior to being introduced to BroadcastVenue, Lee did invest some money in traditional marketing (i.e. local newspaper advertisements and radio spots during off-hours). He has found the return of investment to be disappointing at best, and a detriment to his business at worse. Not knowing what to do, Lee turned to BroadcastVenue for solutions that make sense.

Lee met with his BroadcastVenue Account Executive at his place of business. The Account Executive noticed immediately that the business had a consistent, well-established branding from which to build an online broadcast campaign utilizing the various tools available to BroadcastVenue.

Working closely with his Account Executive, Lee shared his vision for his online presence. Keeping his budget and goals in mind, the Account Executive custom built an online campaign, utilizing the audio and video tools available through BroadcastVenue.

The BroadcastVenue Solution:

VideoVenue: A visual presence that demonstrates the features and benefits of the company

• A virtual tour of the automotive facility, emphasizing the advanced tools and other equipment, as well as the organization and cleanliness of the facility, which is consistent with the established branding.
• A series of 3-minute vignettes during which the client demonstrates auto maintenance techniques, including winterizing tips, a summer trip check-list, and common roadside emergency procedures.
• VideoVenue live streamed the broadcast of a charity softball game hosted by the client. The broadcast was monetized by local sponsors, which increased not only local awareness of the event AND the business, but also added to the contribution made to charity.

Conclusion:

By establishing a custom television network through BroadcastVenue, Lee receives monthly reporting on the visibility and growth of his online campaign. He has seen an increase in return of investment over traditional marketing, allowing his business to expand at a rate greater than other similar businesses.

Contact BroadcastVenue today to discuss how a custom video presence online could affordably enhance your image, thus increasing your bottom line.